Best Global Brands 2012

Apple Inc. Is an American multinational that designs and markets consumer electronics, computer software and personal computers. Best known for its Macintosh computers and line of iPods, iPhones and iPads, Apple is the text book example of a great brand. Established in 1976, Apple is attributed with popularising the graphical user interface (GUI) that all computers use today. After some ups and downs Apple really hit its stride in 1998 with the release of the iMac and has since gone from strength to strength. Having once been a personal-computer also-ran it is now the world’s second most valuable company selling everything from smartphones to digital music.

Apple surpassing Microsoft as the most valuable technology company is the latest chapter in a stunning turnaround for Apple and signals an important cultural shift – consumer tastes have overtaken the needs of business as the leading force behind shaping today’s technology.

Microsoft dominated the computer world for 20 years with its Windows and Office software, particularly in the business sector.

 

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4 Lessons In Creativity From John Clees

There’s a certain generation (or two) that owes its twisted, awkward, scorchingly black sense humor to John Cleese. Famous for his work with the Monty Python films and television series, the BBC comedy Fawlty Towers, as well as feature films like A Fish Called Wanda, the writer, actor, comedian and film producer knows from funny.

But he also knows a thing or two about wrestling the creative beast, which is the topic Cleese was invited to speak about at last week's Cannes International Festival of Creativity. Addressing a group of attendees from the Havas Media group, Cleese brought a storytelling flair to the topic of the creative process, something he's been discussing for decades through his educational video company Video Arts, sharing tales of writing mishaps and lessons learned from leading creative and scientific minds.

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PLASTIC VIEW

In 2011 we chose to once again host a christmas party for the kids of Plastic View Informal Settlement.

We upped our game this year; having learned from our experiences.

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